MEETINGS, INCENTIVES, CONVENTIONS AND EXHIBITIONS (MICE)

The development of the Philippine convention industry became official government policy in 1976, a milestone year that marked the establishment of Southeast Asia's first full-fledged convention center, the Philippine International Convention Center (PICC); and the creation of the Philippine Convention Bureau (PCB) as a government corporation dedicated to the promotion of Philippines as a meetings and convention destination. That same year, the Philippines successfully played host to the International Monetary Fund - World Bank Joint Conference that signaled the entry of the Philippines into the world conventions market.

Since then, the Philippines has hosted some of the biggest and most important international and regional meetings, conferences, conventions, congresses, and events that have made its capital city, Manila, one of the acknowledged "Convention Cities" of the world.

The Philippine Convention Bureau (PCB) was later reorganized in 1987 to become the Philippine Convention and Visitors Corporation, now known as Tourism Promotions Board (TPB), in response to market developments which embraced the new, more specialized, and quality-oriented Incentive Travel Industry. In recent years, the meetings, conventions, and incentive travel industry evolved into an even wider representation of several specialized sector of tourism to encompass exhibition and events. The convention industry now became known by the acronym: MICE, which stands for Meetings, Incentives, Conventions and Exhibitions/Events.



THE ROLE OF THE TOURISM PROMOTIONS BOARD (TPB)
The Tourism Promotions Board (TPB) is a corporate body attached to the Philippine Department of Tourism (PDOT) that is responsible for marketing and promoting the Philippines as a global tourism destination. Specifically, it shall market the Philippines as a major convention destination in Asia, taking charge of attracting, promoting, facilitating, and servicing large-scale events, international fairs and conventions, congresses, sports competitions, expositions and the like.

Its Conventions and Incentive Travel (CIT) Unit in particular, provides comprehensive information, technical assistance and guidance to planners, organizers, association and corporate executives, government and non-government institutions, and other entities who seek an ideal venue for their meetings, incentive travel groups, conventions, exhibitions and events.

The TPB offers its experience and expertise through the following wide range of services and business solutions to convention and meeting planners and incentive travel organizers:

  1. SALES AND PROMOTIONS
    Aggressive Philippine participation in MICE-specific international trade shows and expositions, the conduct of sales missions abroad; and the organization of regular MICE Buyer Invitational Programs to the Philippines.
  2. BID PREPARATION
    Matching international account leads with local counterparts with the potential to bid; technical assistance in the planning, preparation, and submission of Philippine Bid Proposals; active assistance in soliciting multisectoral support and in drawing up a total package of benefits and privileges for Bid Presentions before international decision making Boards and entities.
  3. LIAISON SERVICES
    Coordination between the international Host Committee and the Local Counterpart Organization; assistance in matching the international organization's requirements with suitable Philippine facilities and services; locating and endorsing PDOT/TPB-accredited and professional MICE suppliers; and in liaising with government and other relevant local entities for necessary permits, endorsements and authorities.
  4. PROMOTIONAL MATERIAL SUPPORT
    Provision of an adequate supply of specialized information materials on the Philippines as an ideal destination for MICE groups, marketing paraphernalia like audio visual presentations, Delegates' bags and kits, giveaways, specially printed materials and other materials as required.
  5. TECHNICAL VISITS
    Coordination and organization of technical visits of international MICE Clients in relation to a bid or a hosted/booked MICE account.
  6. ATTENDANCE PROMOTION
    Assistance in promoting attendance to booked events through its network of foreign and domestic offices.


As Asia's pioneer in conventions, the Philippines can easily host an international event with expertise and creative approaches. More importantly, though, it offers the added incentive of discovering 7,107 island experiences: breathtaking natural wonders that range from the golden sunset of Manila Bay to the virgin rain forests and mysterious underground rivers of Palawan; from historic Intramuros and Vigan to the graceful mosques and indigenous tribes of Muslim Mindanao; from golfing greens to 44,097 square meters of coral reef dive sites teeming with marine life; from innumerable pristine white-sand beaches to the wonder that is the Banaue Rice Terraces.

But however each visitor experiences the Philippines, what shines through is the genuine warmth and gracious hospitality that comes naturally from the heart of every Filipino. This is the heartware, the extra touch which adds a special, welcoming spark to each guest's stay. It is an added perk that makes any convention or incentive trip to the Philippines a memory that will last a lifetime.

CONVENTION AND EXHIBITION FACILITIES

  1. PHILIPPINE INTERNATIONAL CONVENTION CENTER (PICC)
    CCP Complex, Roxas Boulevard, Manila, Philippines

    An architectural landmark on its own, housing works of various Filipino master artists in painting, the Philippine International Convention Center made history as Asia's first convention center, setting a trend that led to countries to build their own.

    It provides the perfect venue for every gathering and purpose. It offers excellent facilities for meetings, conventions, exhibits and special events – a Plenary Hall that can seat more than 3,500; an elegant Reception Hall, Exhibit Areas and other meeting rooms.

  2. SMX CONVENTION CENTER
    The country's newest and largest privately-run exhibition and convention center, SMX is a world-class venue for international exhibitions, large-scale local trade events, major medical and other industry conventions and corporate functions.

    It is an integral part of the Mall of Asia Complex, an innovative business and leisure park that addresses the needs of every event organizer. Its proximity to the Mall of Asia integrates business with recreation, shopping and entertainment.

    With future development plans for hotels and a 12,000-seat Arena, the Mall of Asia Complex is envisioned to be the "New Convention Destination in Asia."

  3. WORLD TRADE CENTER – MANILA
    In the Philippines, World Trade Center Metro Manila is the first world-class exhibition center which was inaugurated on November 1996. The first of two exhibition halls cover a total floor space of 8,300 square meters.

    Set to be added to the complex in the near future is another exhibition hall, a high-rise office/commercial building, as well as a hotel. It will house the offices and club facilities such as restaurants, lounges and other amenities.

  4. CEBU INTERNATIONAL CONVENTION CENTER (CICC)
    The Cebu Convention Center (Cebu International Convention Center, CICC) is a structure built by the Cebu Provincial Government in time for the 12th Asean Summit in January 2007 and the 2nd East Asia Summit.

    It is a three-story structure with a gross floor area of 28,000 square meters and situated on 3.8 hectares of land in Mandaue City.

    The Cebu Convention Center features an International Media Center, a large Plenary Hall, an Exhibition Hall, and several Meeting Rooms. The Cebu International Convention Center is an ideal venue for conventions, meetings, trade shows, business conferences, sports, corporate events, expositions and other special events.

    DIMENSIONS AND ROOM CAPACITIES

Aside from these world-class convention and exhibition facilities for international events, several hotels and resorts in Metro Manila and key cities in the Philippines have ballrooms, meeting rooms and similar facilities that can accommodate small and medium-sized events.

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